Our Concept Design begins with a Discovery Phase, whereby we undertake research to understand the context of the project and to develop an artistic narrative and intention. From this foundation, we generate our concepts from sketch designs to high-level design visualisations to explore and visualise the design ideas.
Concept Design also includes preliminary technical layouts, integration drawings, proposed hardware datasheets, preliminary control system design and RAMUS fee estimation.
DISCOVERY
Research and exploration to understand the project context, including environmental, cultural, and social considerations to develop & deepen the narrative and vision for the experience.
SKETCH DESIGN
Development of high-level design options to inform concept design direction.
CONTENT EXPLORATION
Exploration of the project narrative to inform the use of visual content through light, movement and connectivity to the project’s context.
DESIGN VISUALISATION
Concept designs are visualised and presented via a series of still renders, animated still renders and fly-throughs.
TECHNICAL DESIGN
Preliminary detailing of the technical design through layout drawings, fixture specifications, data sheets and control system design.
PROJECT ESTIMATION
Estimation of RAMUS project design fees and project delivery timeline, as well as lighting and media technology procurement and installation where appropriate.