We are delighted to announce Artistic Director, Bruce Ramus is a keynote speaker for Media Architecture Biennale 2018!
From designing spectacular shows for artists like U2, David Bowie and R.E.M., Light Artist and Artistic Director Bruce Ramus is delighted to be delivering a keynote for Media Architecture Biennale, invited by the Media Architecture Institute and Central Academy of Fine Arts Beijing.
“It’s an honour to take this opportunity to speak at MAB. I look forward to being immersed in the feel of Beijing, connecting with the arts and design community and exploring shifts in media architecture in China.”
Held in China’s capital from 13-16 November, Media Architecture Biennale (MAB) is an international platform celebrating the intersection of architecture, technology, light and media engineering. MAB consists of a series of exhibitions, symposia, workshops and lectures, bringing together the world’s top researchers, academics, designers and city builders who integrate light and digital media into our architecture on an impressive scale.
Back in 2012, when media architecture was an emerging practice, Bruce envisioned his first large-scale interactive light art installation ‘Luminous’. He brought this work to life by inventing new technologies and techniques to realize his vision – these developments well ahead of their time.
Now, this work is permanently built into Sydney’s Commonwealth Bank HQ architecture and was recognised by Wall Street Journal as “setting an international benchmark in urban digital innovation.”
With advancements in technology, we can now personalize our experience not just on our handheld devices, but in our broader, holistic experience of buildings, streets and cities around us. Bruce will explore how the design of media architecture has advanced to serve intimate and large-scale experiences and how its integration will continue to evolve.
Bruce will share Ramus’ latest works, such as our newest media architecture installation for Federation Square, the Digital Canvas, a work recognised as “one of the single largest commitments to digital-based innovation in Australia”. From designing a giant, weather-reactive facade for 888 Collins St to an integrated digital media and lighting experience for Yagan Square, Bruce will explain how Ramus seeks to balance intimacy with scale through the designs of each work. Bruce believes a people-centered approach is what allows these, and future technology evolutions in commercial and community developments, to become socially sustainable and ultimately make our cities more liveable.
We’ll be sharing live updates from Beijing between 13-16 November. Follow our journey on Instagram at @ramusillumination.
Thank you to China Central Academy of Fine Arts Visual Innovation Institute, Media Architecture Institute and the Professors of Design and the built environment from the University of Sydney.